Month: June 2020

Case Studies

Outback Queensland Masters

The Outback Queensland Masters is Australia’s most remote golf series, spanning an epic 1,600 kilometres across Queensland’s Outback and has the world’s largest amateur prize pool with the million dollar hole-in-one challenge and 5 ten thousand dollar hole-in-one challenges. This new event is presented by Golf Australia with strategic partner, Tourism & Events Queensland. We assist the event in are areas of branding, marketing, social media and media PR, generating 24m in national media publicity in its inaugural year.

Case Studies

Capricorn Coast Event Strategy

Client: Livingstone Regional Council with partnership support of Capricorn Tourism. Objectives: to develop the current economic impact of events and develop strategies to increase the return on investment for council for current events and attracting destination aligned major events. Project included The development of the plan including consultation with event industry facilitated workshops, internal meetings within council to ensure cross-departmental input and implementation of plan, elected council officials and tabled council meeting, face-to-face meetings with strategic partners and sponsors.  Follow-up online surveying was undertaken with the wider tourism and event support and services sector and local community. Consultation helped to create


Event Industry COVID Safe Guidelines for Queensland

Just released by the Queensland Tourism Industry Council, is an Industry Framework for COVID Safe Events. Get your copy here – Qld Industry Framework for COVID Safe Events From John Montgomery at Tourism & Events Queensland: The purpose of this Framework is to set out key principles and provide strategies that will limit the transmission of COVID-19 during a range of different type of events, and to help event organisers operate safely. It sets out minimum requirements which event organisers should adhere to and provides strategies to assist event organisers deliver events during the COVID-19 pandemic. All event organisers need to


Event Organiser Webinar Series

“The Road Ahead” is a free webinar series for Alpine Shire event organisers to up-skill and plan their next steps. The six-webinar series kicked off last week with Grant Writing. This week’s topic is “How best to use this time well – the action plan”. This 45-minute webinar will run from 10am Wednesday, 3 June 2020. For more information and to register visit The Alpine Shire Council Website. The series is brought to you by Alpine Shire Council, exclusively for event organisers of the Apline Shire, Victoria, Australia.


Event Webinars for Mackay, Whitusundays + Central Highlands

Mackay Tourism, proudly supported by Mackay Regional Council and Local Buying Foundation have released a comprehensive webinar series for Tourism & Event operators in the Mackay Region and also open to support operators of Tourism Whitsundays and Central Highlands. The webinar series follows on on from the Event Bootcamp held in Mackay during February 2020 to increase industry capacity. Topics include dealing with event sustainability, cancelled or postponed events, grant writing, sponsorship, event marketing during and post COVID-19, business planning and taking your event into the future.