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General

QTIC Announces Free Industry Program

The Queensland Tourism Industry Council (QTIC) has just announced a new industry business development program. Key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21 including: pivot products and innovation, develop trade and new distribution channels, and review and modify existing marketing and promotional strategies. The 2020-2021 Queensland Tourism Industry Business Capability Development Program (TIBCDP) will offer a two-stage program.  Stage One – Whole of State Webinars   Four webinars will take place once a week from mid July to mid August 2020 and will be

Projects

Dive Great Barrier Reef

          The Client Tourism & Events Queensland, Bundaberg North Burnett Tourism, Gladstone Area Promotion Ltd and Capricorn Enterprise. Their Challenge The Great Barrier Reef is synonymous with Cairns and Tropical North Queensland, however some of the most pristine diving locations, including Heron, Lady Elliot, Lady Musgrave and Great Keppel Islands are located off the coast of Bundaberg, Town of 1770, Gladstone and Yeppoon. How we helped In-region industry consultation, online visitor survey of 360+ divers and research of world’s best dive destinations to identify tourism business operating issues and potential development and marketing opportunities Dive Southern Great Barrier Reef (SGBR) Discussion Paper

Projects

Apple & Grape Festival

The Stanthorpe Apple & Grape Harvest Festival is one of Queensland’s longest running and most successful Festivals! The festival has been entertaining with it’s harvest celebrations for an incredible 53 years. The iconic grape crush events are a must-see… a lot of messy fun! Voted one of Queensland’s top 10 favourite Festivals during the Queensland Q150 Celebrations, the Festival is a “must do” on the Queensland events calendar. Photos courtesy of Leeroy Todd Photo & Film.  

Case Studies

Outback Queensland Masters

The Outback Queensland Masters is Australia’s most remote golf series, spanning an epic 1,600 kilometres across Queensland’s Outback and has the world’s largest amateur prize pool with the million dollar hole-in-one challenge and 5 ten thousand dollar hole-in-one challenges. This new event is presented by Golf Australia with strategic partner, Tourism & Events Queensland. We assist the event in are areas of branding, marketing, social media and media PR, generating 24m in national media publicity in its inaugural year.

Case Studies

Capricorn Coast Event Strategy

Client: Livingstone Regional Council with partnership support of Capricorn Tourism. Objectives: to develop the current economic impact of events and develop strategies to increase the return on investment for council for current events and attracting destination aligned major events. Project included The development of the plan including consultation with event industry facilitated workshops, internal meetings within council to ensure cross-departmental input and implementation of plan, elected council officials and tabled council meeting, face-to-face meetings with strategic partners and sponsors.  Follow-up online surveying was undertaken with the wider tourism and event support and services sector and local community. Consultation helped to create

Events

Event Industry COVID Safe Guidelines for Queensland

Just released by the Queensland Tourism Industry Council, is an Industry Framework for COVID Safe Events. Get your copy here – Qld Industry Framework for COVID Safe Events From John Montgomery at Tourism & Events Queensland: The purpose of this Framework is to set out key principles and provide strategies that will limit the transmission of COVID-19 during a range of different type of events, and to help event organisers operate safely. It sets out minimum requirements which event organisers should adhere to and provides strategies to assist event organisers deliver events during the COVID-19 pandemic. All event organisers need to