On The Blog

General

Outback Queensland Masters the nation’s best new event

The Outback Queensland Masters has hit a hole-in-one at the 2020 Australian Event Awards, receiving the award for Australia’s Best New Event. The judges described the Outback Queensland Masters as “innovative, ground-breaking, inclusive, fun and creative”. “This is an incredibly unique new event. The effort, creativity and resourcefulness of the event organisers is truly impressive,” said co-chair of the judging panel Peter Rix AM. “Congratulations to all the finalists and winners. The quality of the entries has meant a very high- scoring year, significantly higher than previous years and the judges have definitely had their work cut out.” The Outback

General

Apple & Grape Festival Marketing Awarded Best in Australia

Stanthorpe can proudly claim to have the best promotion for an event in Australia, with the Stanthorpe Apple and Grape Harvest Festival’s 2020 marketing campaign awarded winner in ‘Best Achievement in Marketing, Communication or Sponsorship’ category at the 2020 Australian Event Awards. In the same awards, the Festival was also placed as a national finalist in the ‘Best Tourism Event’ category, with the ulimate win awarded to the very worthy Splendour in the Grass 2019. The ‘Best Achievement in Marketing’ award was presented this week to Krista Hauritz Tourism and Events, who partnered with the festival for the first time

General

QTIC Announces Free Industry Program

The Queensland Tourism Industry Council (QTIC) has just announced a new industry business development program. Key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21 including: pivot products and innovation, develop trade and new distribution channels, and review and modify existing marketing and promotional strategies. The 2020-2021 Queensland Tourism Industry Business Capability Development Program (TIBCDP) will offer a two-stage program.  Stage One – Whole of State Webinars   Four webinars will take place once a week from mid July to mid August 2020 and will be

Projects

Dive Great Barrier Reef

          The Client Tourism & Events Queensland, Bundaberg North Burnett Tourism, Gladstone Area Promotion Ltd and Capricorn Enterprise. Their Challenge The Great Barrier Reef is synonymous with Cairns and Tropical North Queensland, however some of the most pristine diving locations, including Heron, Lady Elliot, Lady Musgrave and Great Keppel Islands are located off the coast of Bundaberg, Town of 1770, Gladstone and Yeppoon. How we helped In-region industry consultation, online visitor survey of 360+ divers and research of world’s best dive destinations to identify tourism business operating issues and potential development and marketing opportunities Dive Southern Great Barrier Reef (SGBR) Discussion Paper

Projects

Apple & Grape Festival

The Stanthorpe Apple & Grape Harvest Festival is one of Queensland’s longest running and most successful Festivals! The festival has been entertaining with it’s harvest celebrations for an incredible 53 years. The iconic grape crush events are a must-see… a lot of messy fun! Voted one of Queensland’s top 10 favourite Festivals during the Queensland Q150 Celebrations, the Festival is a “must do” on the Queensland events calendar. Photos courtesy of Leeroy Todd Photo & Film.  

Case Studies

Outback Queensland Masters

The Outback Queensland Masters is Australia’s most remote golf series, spanning an epic 1,600 kilometres across Queensland’s Outback and has the world’s largest amateur prize pool with the million dollar hole-in-one challenge and 5 ten thousand dollar hole-in-one challenges. This new event is presented by Golf Australia with strategic partner, Tourism & Events Queensland. We assist the event in are areas of branding, marketing, social media and media PR, generating 24m in national media publicity in its inaugural year.