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Case Studies

Capricorn Coast Event Strategy

Client: Livingstone Regional Council with partnership support of Capricorn Tourism. Objectives: to develop the current economic impact of events and develop strategies to increase the return on investment for council for current events and attracting destination aligned major events. Project included The development of the plan including consultation with event industry facilitated workshops, internal meetings within council to ensure cross-departmental input and implementation of plan, elected council officials and tabled council meeting, face-to-face meetings with strategic partners and sponsors.  Follow-up online surveying was undertaken with the wider tourism and event support and services sector and local community. Consultation helped to create

Events

Event Industry COVID Safe Guidelines for Queensland

Just released by the Queensland Tourism Industry Council, is an Industry Framework for COVID Safe Events. Get your copy here – Qld Industry Framework for COVID Safe Events From John Montgomery at Tourism & Events Queensland: The purpose of this Framework is to set out key principles and provide strategies that will limit the transmission of COVID-19 during a range of different type of events, and to help event organisers operate safely. It sets out minimum requirements which event organisers should adhere to and provides strategies to assist event organisers deliver events during the COVID-19 pandemic. All event organisers need to

Workshops

Event Organiser Webinar Series

“The Road Ahead” is a free webinar series for Alpine Shire event organisers to up-skill and plan their next steps. The six-webinar series kicked off last week with Grant Writing. This week’s topic is “How best to use this time well – the action plan”. This 45-minute webinar will run from 10am Wednesday, 3 June 2020. For more information and to register visit The Alpine Shire Council Website. The series is brought to you by Alpine Shire Council, exclusively for event organisers of the Apline Shire, Victoria, Australia.

Workshops

Event Webinars for Mackay, Whitusundays + Central Highlands

Mackay Tourism, proudly supported by Mackay Regional Council and Local Buying Foundation have released a comprehensive webinar series for Tourism & Event operators in the Mackay Region and also open to support operators of Tourism Whitsundays and Central Highlands. The webinar series follows on on from the Event Bootcamp held in Mackay during February 2020 to increase industry capacity. Topics include dealing with event sustainability, cancelled or postponed events, grant writing, sponsorship, event marketing during and post COVID-19, business planning and taking your event into the future.

General

Event Bootcamps

A series of Event Bootcamps is being delivered across Queensland in 2017 from the Whitsundays, Mackay Region, Fraser Coast and coming up during March, don’t miss this amazing Tourism Industry Development Roadshow across Outback Queensland. We’ll be covering:- Taking your event into the future Grant writing + sponsorship Volunteers + Resources Cost Effective Marketing Tips New Queensland Campaign “I know just the place” To find out more on the Outback Queensland series, click here =>Outback Queensland Event Bootcamps RSVP to carlie.mitchell@outbackqueensland.com.au  

Case Studies

Bundy Flavours

Experience all the Bundaberg Region has to offer and the vast range of fresh local produce at Bundy Flavours. There will be a variety of food demonstrations, produce appreciation sessions and live entertainment.

General

It’s Hot, Sweet & Spicy at Bundy Flavours 2015

Bundy Flavours Festival 2015 has just released its official program for Sunday 13th September with an abundance of guest chefs, gardening gurus and a record number of local producers, growers, brewers and makers.  Visitors will be encouraged to indulge in all things fresh and local with non-stop food, cooking and gardening demonstrations across four stages, live entertainment and tasting sessions. Guest chefs include Alastair McLeod and Matt Golinski with “Double Trouble” demonstrations. Award winning chef, ShannonKellam from Brisbane’s favourite French restaurant, Montrachet, will be returning home to Bundaberg, putting a “Spotlight on Pork” with Robert Doyle of BundyFarm. Local and celebrity chefs

General

Tourism Operators Selected For New Mentoring Program

Fourteen lucky tourism operators from across the Gold Coast, Scenic Rim and Northern Rivers have just been selected to participate in a new mentoring program to assist in improving their capability to attract visitors and showcase a range of unique experiences to a global audience. An initiative of Australia’s Green Cauldron, the program is tailored to suit individual business needs including business development, marketing effectiveness, experience development and packaging.  The mentoring will include onsite mentoring in their businesses. “This is a unique program that involves local, regional and state organisations in a cross-border partnership between Queensland and New South Wales”,

Projects

Vision Splendid Outback Film Festival

Client:  Vision Splendid Outback Film Festival Association, supported by Winton Shire Council The Challenge To develop and market an inaugural Outback Film Festival How we helped Brand development and marketing strategy Grant and sponsorship development with ABC Radio, Queensland Airports, RACQ, Screen Queensland, Fairfax Media Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Advertisements) Social media channels New website content Direct mail E-newsletter Media releases and hosting media during site Visitor survey and Post Event Report Results Over 1,000 tickets sold Generated over 1m in media publicity including Courier Mail, Townsville Bulleting, ABC live radio broadcasts, live recording of

General

Event Bootcamps + Grant Workshops

A series of event bootcamps are being held throughout Queensland during April and May, including Cairns, Mackay, Toowoomba, Brisbane, Gold Coast.  Organised by Tourism & Events Queensland and the Regional Tourism Organisations, they’re a great opportunity to learn more from the basics through to sponsorship, grants and marketing.  For details just e-mail me and I’ll forward you details on where to register.