On The Blog

Client:  Vision Splendid Outback Film Festival Association, supported by Winton Shire Council The Challenge To develop and market an inaugural Outback Film Festival How we helped Brand development and marketing strategy Grant and sponsorship development with ABC Radio, Queensland Airports, RACQ, Screen Queensland, Fairfax Media Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Advertisements) Social media channels New website content Direct mail E-newsletter Media releases and hosting media during site Visitor survey and Post Event Report Results Over 1,000 tickets sold Generated over 1m in media publicity including Courier Mail, Townsville Bulleting, ABC live radio broadcasts, live recording of

          The Client Southern Queensland Country Their Challenge The destination has a strong heritage linked to its rural roots. It offered many static heritage attractions but needed to develop visitor experiences that were not only unique to the destination, but that met the changing consumer demands to be hands on, interactive and hand made. How we helped Feasibility study Online survey and face-to-face consultation Established network of 800 artisans and tourism industry Developed communications database for e-newsletter and social media Successful grant application to develop online platform www.handmadeincountry.com.au

Client: Western Downs Regional Council The Challenge Tara, located 3.5 hours west of Brisbane, has a population of just 820. Since 2001 the town has staged the Tara Festival of Culture and Camel Races biennially.The event is organised by a volunteer, community group, The Tara Futures Group, who needed support with marketing the event. How we helped Brand development and marketing strategy Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Newspaper Ads, Online banners) New website social media campaign Direct mail and e-mail campaign Media releases and hosting media during site Visitor survey and Post Event Report Results Record visitor

The Client Richmond Shire Council, Outback Queensland Their Challenge Richmond is strategically located mid-way between Townsville and Mount Isa. Its world renowned marine fossil museum, Kronosaurus Korner, attracts thousands of visitors annually, but only a small percentage of visitors stay overnight. How we helped Identification of Dawn + Dusk experiences and product enhancements to encourage overnight stays Expanding the story of Richmond, based around it’s significant location of the Great Inland Sea, once lying under 40m of water Development of creative and annual marketing action plan Team Krista Hauritz and Megan Thompson Marketing. Graphic Design,VINK Publishing Creative  

          Client Cobb+Co Museum, Toowoomba Their Challenge Cobb+Co Museum, part of the Queensland Museum’s network, is open 7 days a week, hosting daily hands on activities and weekly events. Known for its collection of Cobb+Co Coaches, it was challenged by a limited budget and promoting multiple events to attract repeat visitation. How we helped Annual marketing strategy, leveraging the destination’s 4 Seasons campaign by Southern Qld Country and Tourism & Events Qld Introduction of a seasonal menu at coffee shop Development of quarterly What’s On Guide, outlining all events in one guide, as opposed to separate marketing for