Category: Projects

The Client Richmond Shire Council, Outback Queensland Their Challenge Richmond is strategically located mid-way between Townsville and Mount Isa. Its world renowned marine fossil museum, Kronosaurus Korner, attracts thousands of visitors annually, but only a small percentage of visitors stay overnight. How we helped Identification of Dawn + Dusk experiences and product enhancements to encourage overnight stays Expanding the story of Richmond, based around it’s significant location of the Great Inland Sea, once lying under 40m of water Development of creative and annual marketing action plan Team Krista Hauritz and Megan Thompson Marketing. Graphic Design,VINK Publishing Creative  

          Client Cobb+Co Museum, Toowoomba Their Challenge Cobb+Co Museum, part of the Queensland Museum’s network, is open 7 days a week, hosting daily hands on activities and weekly events. Known for its collection of Cobb+Co Coaches, it was challenged by a limited budget and promoting multiple events to attract repeat visitation. How we helped Annual marketing strategy, leveraging the destination’s 4 Seasons campaign by Southern Qld Country and Tourism & Events Qld Introduction of a seasonal menu at coffee shop Development of quarterly What’s On Guide, outlining all events in one guide, as opposed to separate marketing for