Cobb+Co Museum Marketing Strategy

Client
Cobb+Co Museum, Toowoomba

Their Challenge
Cobb+Co Museum, part of the Queensland Museum’s network, is open 7 days a week, hosting daily hands on activities and weekly events. Known for its collection of Cobb+Co Coaches, it was challenged by a limited budget and promoting multiple events to attract repeat visitation.

How we helped

Annual marketing strategy, leveraging the destination’s 4 Seasons campaign by Southern Qld Country and Tourism & Events Qld
Introduction of a seasonal menu at coffee shop
Development of quarterly What’s On Guide, outlining all events in one guide, as opposed to separate marketing for every event
Development of media partnerships, online advertising and You Tube event invites

Results
Record attendance at school holiday programs
Secured funding for 2014 Have A Go! Festival
Increased media profile