Cobb+Co Museum Marketing Strategy






Cobb+Co Museum, Toowoomba

Their Challenge
Cobb+Co Museum, part of the Queensland Museum’s network, is open 7 days a week, hosting daily hands on activities and weekly events. Known for its collection of Cobb+Co Coaches, it was challenged by a limited budget and promoting multiple events to attract repeat visitation.

How we helped

  • Annual marketing strategy, leveraging the destination’s 4 Seasons campaign by Southern Qld Country and Tourism & Events Qld
  • Introduction of a seasonal menu at coffee shop
  • Development of quarterly What’s On Guide, outlining all events in one guide, as opposed to separate marketing for every event
  • Development of media partnerships, online advertising and You Tube event invites

Record attendance at school holiday programs
Secured funding for 2014 Have A Go! Festival
Increased media profile

Marketing Collateral

Whats on Guide










See Flip Guide Version

School Holiday Programs

Bugs Alive at Cobb+Co




Get Lost in Space at Cobb+Co








Have A Go! Festival Commercial

Get Lost in Space at Cobb+Co Museum Commercial