The team has a strong background in Destination Marketing from strategy and brand development to content creation and execution spanning over twenty five years, working on destinations from Gold Coast to the Southern Great Barrier Reef, North Queensland, Southern Queensland Country and Outback Queensland, including gold at the Queensland Tourism Awards for the Destination Promotion category.
The team has developed and delivered strategies and campaigns for the drive market, including Sunset Way, Great Buyna Drive, Drive Inland Queensland, the Great Green Way – Cairns to Townsville and self-drive itineraries.
Our recent Granite Belt Wine Country for drought and fire recovery and now initiatives during and post COVID-19 including “Granite Belt My Happy Place”, “Granite Belt Delivered” and “Behind Closed Doors” campaigns.
Outcomes
- Record media coverage nationally
- Facebook Followers increased 213%
- Instagram Followers increased 485%
- E-mail direct data base increased 420%
- Importantly growth in followers in the key target market region for travellers to the Granite Belt leading to record visitation during winter 2020
