The Client
Southern Queensland Country
Their Challenge
The destination has a strong heritage linked to its rural roots. It offered many static
heritage attractions but needed to develop visitor experiences that were not only
unique to the destination, but that met the changing consumer demands to be
hands on, interactive and hand made.
How we helped
- Feasibility study
- Online survey and face-to-face consultation
- Established network of 800 artisans and tourism industry
- Developed communications database for e-newsletter and social media
- Successful grant application to develop online platform
