Tara Festival of Culture & Camel Races

Client: Western Downs Regional Council

The Challenge
Tara, located 3.5 hours west of Brisbane, has a population of just 820. Since 2001 the town has staged the Tara Festival of Culture and Camel Races biennially.The event is organised by a volunteer, community group, The Tara Futures Group, who needed support with marketing the event.

How we helped
Brand development and marketing strategy
Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Newspaper Ads, Online banners)
New website social media campaign
Direct mail and e-mail campaign
Media releases and hosting media during site
Visitor survey and Post Event Report

Record visitor numbers more than doubling previous event
110% increase in Facebook Fans
Generated $410,000 in media publicity including live radio broadcast
$1.8 million direct visitor spend
77% out of town visitors

Krista Hauritz (strategy and branding development, media, coordination)
Jaimi Monck (marketing assistance, web and social media)
Courtney Adamson(website content, social media advice)
Website design (Thirtypointfour),
Graphic design and TVC/YouTube concept and production(Kiss My Media)

Marketing Collateral

Television Commerical

Print & Brand

Festival Poster
1/2 Page Newspaper Ad
Festival Logo
Festival Program





Festival Program








Click here to view

New Website design











Header Images


Click here to view

Facebook Main Page | Post Event Cover Photo