Business Mentoring, Experience Development, Packaging & Distribution
Amanda brings a wealth of experience and expertise covering all areas of destination and tourism operator management along with two decades of established and respected working relationships, both domestically and internationally, with travel industry retailers, wholesalers, inbound operators, tourism operators, QTIC, ATEC, the media and local, state and national tourism bodies.
Amanda has effectively managed a very large and diverse portfolio of accounts and projects including ferry operators, reef day trips, sailing charters and boutique cruising, hotels, apartments, island resorts, caravan parks and backpacker accommodation, wildlife parks, Bed and Breakfasts, Indigenous Tours & accommodation, Farm Stays, 4WD Tours, Day and Extended coach tours, Rainforest tours and accommodation, Urban Village Walking tours and adventure tourism products along with managing a Regional Tourism Organisation and delivering education and mentoring programs for State and Regional Tourism Organisations.
Amanda’s intimate knowledge of the tourism and travel industry, her experience in traditional and emerging tourism markets, her business, Success Matrix has established a proven track record as a consultancy business within the Australian tourism landscape delivering the below services and programs;
- Marketing – International and Domestic
- Travel Trade Distribution – International and Domestic
- Product development – Destinations and operators
- Hero Experience development, audits, mystery shopping and marketing
- Positioning and Branding
- Industry and destination stakeholder collaboration
- Product, Packaging and Pricing
- Familiarisation Attraction, Itinerary planning and Hosting
- Yield Management
- Product and Customer Experience Audits
- Customer engagement and service
Through her workshops and mentoring program, Amanda inspires and introduces clients to innovative ways of thinking about their business developing new ideas and concepts that deliver business profitability and sustainability through her “Partner or Perish” solutions program. She provides practical take-home learning’s of becoming more successful and sustainable by working in collaboration and being creative with the partners you engage within your business, along with delivering advice on superior customer engagement and performance, enhanced experience product delivery, valuable relationships with industry and distribution partners and the delivery of increased visitation and yield.
Amanda is a registered QTIC Trade provider
