Client: Vision Splendid Outback Film Festival Association, supported by Winton Shire Council
The Challenge
To develop and market an inaugural Outback Film Festival
How we helped
- Brand development and marketing strategy
- Grant and sponsorship development with ABC Radio, Queensland Airports, RACQ, Screen Queensland, Fairfax Media
- Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Advertisements)
- Social media channels
- New website content
- Direct mail
- E-newsletter
- Media releases and hosting media during site
- Visitor survey and Post Event Report
Results
Over 1,000 tickets sold
Generated over 1m in media publicity including Courier Mail, Townsville Bulleting, ABC live radio broadcasts, live recording of “Conversations” with Richard Fidler
Team
Krista Hauritz (strategy and branding development, media PR, marketing coordination), Jaimi Monck (marketing assistance, web content and social media), Driven Creative – Creative and Website design
