Category: Projects
Dive Great Barrier Reef
The Client Tourism & Events Queensland, Bundaberg North Burnett Tourism, Gladstone Area Promotion Ltd and Capricorn Enterprise. Their Challenge The Great Barrier Reef is synonymous with Cairns and Tropical North Queensland, however some of the most pristine diving locations, including Heron, Lady Elliot, Lady Musgrave and Great Keppel Islands are located off the coast of Bundaberg, Town of 1770, Gladstone and Yeppoon. How we helped In-region industry consultation, online visitor survey of 360+ divers and research of world’s best dive destinations to identify tourism business operating issues and potential development and marketing opportunities Dive Southern Great Barrier Reef (SGBR) Discussion Paper
Apple & Grape Festival
The Stanthorpe Apple & Grape Harvest Festival is one of Queensland’s longest running and most successful Festivals! The festival has been entertaining with it’s harvest celebrations for an incredible 53 years. The iconic grape crush events are a must-see… a lot of messy fun! Voted one of Queensland’s top 10 favourite Festivals during the Queensland Q150 Celebrations, the Festival is a “must do” on the Queensland events calendar. Photos courtesy of Leeroy Todd Photo & Film.
Outback Queensland Masters
The Outback Queensland Masters is Australia’s most remote golf series, spanning an epic 1,600 kilometres across Queensland’s Outback and has the world’s largest amateur prize pool with the million dollar hole-in-one challenge and 5 ten thousand dollar hole-in-one challenges. This new event is presented by Golf Australia with strategic partner, Tourism & Events Queensland. We assist the event in are areas of branding, marketing, social media and media PR, generating 24m in national media publicity in its inaugural year.
Vision Splendid Outback Film Festival
Client: Vision Splendid Outback Film Festival Association, supported by Winton Shire Council The Challenge To develop and market an inaugural Outback Film Festival How we helped Brand development and marketing strategy Grant and sponsorship development with ABC Radio, Queensland Airports, RACQ, Screen Queensland, Fairfax Media Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Advertisements) Social media channels New website content Direct mail E-newsletter Media releases and hosting media during site Visitor survey and Post Event Report Results Over 1,000 tickets sold Generated over 1m in media publicity including Courier Mail, Townsville Bulleting, ABC live radio broadcasts, live recording of
Hand Made in Country
The Client Southern Queensland Country Their Challenge The destination has a strong heritage linked to its rural roots. It offered many static heritage attractions but needed to develop visitor experiences that were not only unique to the destination, but that met the changing consumer demands to be hands on, interactive and hand made. How we helped Feasibility study Online survey and face-to-face consultation Established network of 800 artisans and tourism industry Developed communications database for e-newsletter and social media Successful grant application to develop online platform www.handmadeincountry.com.au
Tara Festival of Culture & Camel Races
Client: Western Downs Regional Council The Challenge Tara, located 3.5 hours west of Brisbane, has a population of just 820. Since 2001 the town has staged the Tara Festival of Culture and Camel Races biennially.The event is organised by a volunteer, community group, The Tara Futures Group, who needed support with marketing the event. How we helped Brand development and marketing strategy Marketing collateral (YouTube Video, TV Commercial, Festival Program, Poster, Newspaper Ads, Online banners) New website social media campaign Direct mail and e-mail campaign Media releases and hosting media during site Visitor survey and Post Event Report Results Record visitor
